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... a new website, efarmersmarket, is aiming to bring fresh australian-made artisan food products to the doorstep of busy australians everywhere ... the website, launching this month, features a range of 750 all-australian products, including messages from producers about their products and how they are produced ... a huge variety of products are available, from an antipasto to sweets, with sections specifically for organic and gluten free products ... efarmersmarket endeavours to source all natural products with no added preservatives, colourings or flavour enhancers ... “the mass produced food on the market is overshadowing our regional producers whose products are handmade - often with ingredients grown on their own farm or in their local town ... all the products you find on efarmersmarket are made in small batches by artisan producers ... the company also offers a new product, meal boxes, which come with a recipe card, efarmersmarket products and a shopping list for additional ingredients required, such as meat and staples

... spanish food group ebro foods is planning to expand its appeal in the gluten-free market, with the launch of a range of products in the us over the next two months ... over the next two weeks, the company is preparing to launch four ready-to-eat beans products - caribbean flavoured black beans, red kidney beans, white beans, pink beans and chick peas - in the southeastern us, with the roll-out beginning in florida, pedro morales, ebro vp sales and marketing, told just-food ... responding to increased demand for gluten free products, these new launches will aim to capitalise on this expanding market, morales indicated ... "our products have always been inherently gluten free, but we did not focus on this fact ... as our customer base grew we noticed a large percentage of feed back about our products having the nutritional values that appealed to people with celiac disease," he said

... retailers have helped to fuel the “gluten-free food boom” for bakery and other products, in moving the category from a medical niche into the mainstream health and wellness food empire claims euromonitor international ... in comparison, overall health and wellness products achieved a “much more sedate” 3 per cent growth over the 2004-2009 review period ... in 2009, gluten-free food registered global value sales of us$2 ... hudson said that half of these sales were generated by bakery products, which is traditionally the most relevant category ... move into mainstream the increased diagnosis of coeliac disease, a genetic disorder requiring sufferers to follow a life-long gluten-free diet, has had a part to play in gluten-free’s gowth, according to the analyst ... media coverage according to the analyst, increasing media coverage of gluten-intolerance symptoms, such as fatigue, weight gain, skin rashes and lack of concentration, has also boosted the growth of this category, turning gluten almost into a “enemy of wellness” ... the analyst said that today a significant proportion of gluten-free shoppers are not diagnosed coeliacs but individuals who have diagnosed themselves as being sensitive to gluten, and are cutting it out of their diets with the aim of improving their wellbeing ... hudson said that retailers the world over have not only responded to this trend but have actively aided its growth by stocking an increasing number of gluten-free brands and introducing gluten-free private label lines ... continued growth in line with the euromonitor analysis, the latest report by packaged facts entitled “gluten-free foods and beverages in the us, 3rd edition”, claims that few consumers buy gluten free foods to address celiac disease or dietary intolerances ... according to the findings, only 8 to 12 percent of gluten free consumers said they bought gluten free products because they or a member of their household has celiac disease or an intolerance to gluten, wheat or other ingredients

... patties foods is experiencing strong demand in the foodservice market for the single-wrap version of its popular gluten free meat pie ... patties brand manager, ms kristy vandenberghe, says “there is strong demand for the gluten free pie among coeliacs, and the sales are incremental because this audience is not in the market for a regular pie ... “the single-wrap format makes it easier for the out-of-home market to offer a gluten free alternative ... coeliac disease, or gluten intolerance, affects an estimated 1 in 100 people ... the only way coeliacs can avoid symptoms is to follow a strict gluten-free diet ... patties foods has built a 100% gluten free environment at its bakery in bairnsdale victoria to ensure the integrity of its gluten free products ... other popular gluten free products produced by patties foods include white bread, sausage rolls and lamingtons ... ms vandenberghe says the patties gluten free pie is also wheat free, dairy free, fructose friendly and low in fat and sodium

... a further 42% are worried about the costs of cooking for extra numbers, and 20% say that gluten free is the trickiest diet to cater for - beating vegetarianism and veganism ... easy!” with so many gluten free products on the market today, catering for people with a gluten intolerance has become much easier than it was a few years ago ... food manufacturers and retailers would be wise to offer gluten free christmas foods at this time of year, as customers are sure to embrace products that will keep family and friends happy and healthy, and save them time and stress

... gluten free crackers enriched with buckwheat flour may offer functional benefits without affecting sensory properties or product quality, according to a new study ... the research, published in lwt - food science and technology found no difference in the sensory quality of the enriched crackers, which were also observed to have much higher quantities of phenolics, vitamin e (tocopherols), and free radical scavenging ability ... “the results of this paper could be relevant for the production of gluten-free crackers based on buckwheat flours …the introduction of buckwheat crackers in the market would increase the diversity of functional bakery products and, even more importantly, of functional foods suitable for celiac disease patients,” wrote the researchers, led by ivana sedej, of the institute for food technology at the university of novi sad, serbia ... functional bakery consumers are increasingly interested in functional foods, which has led to a greater supply of such products on the market, however the authors said the area of bakery products is still relatively underdeveloped in terms of ‘functional products’ ... the grain is also becoming a popular choice for the formulation of nutritionally rich gluten free products ... according to packaged facts, the buoyant gluten-free food market was worth almost usd $1

... hampshire-based stiletto foods has made its first foray into the us market after striking a deal with natural foods giant whole foods market that will see mrs crimble's free-from products listed in five of whole foods market’s 11 regions in the us ... the firm has also scooped 16 new listings in morrisons due to hit shelves in september, and additional business with tesco (for its gluten free sage & onion stuffing mix), and holland & barratt (which will stock its gluten-free chocolate macaroons from october), md jeremy woods told foodmanufacture ... "we benchmark all our gluten free products against the best mainstream alternatives so they can be enjoyed by everyone,” said woods, who has also secured listings for mrs crimble's products in ireland, portugal, spain, the netherlands and dubai ... “with one in five of us regularly buying gluten free foods, people now see mrs crimble’s as representing a lifestyle choice, not just a brand for those who are gluten intolerant ... ” double-digit growth the mrs crimble’s brand was generating double-digit growth and had recently won new listings in sainsbury’s, asda and tesco, said woods, who believes that free-from products should be merchandised alongside conventional counterparts to ensure they are visible to a broader group of shoppers ... something like 20% of the population regularly buys into the free-from category ... " he added: “mrs crimble’s has managed to maintain its presence in this market because it is a strong brand but also because we look beyond the free-from category ... we’re looking at alternative channels from single-serve products for cafes and restaurants to independent retailers and convenience store chains

... amaranth-based gluten-free products may be edging towards wider acceptance after german scientists provided key information on preparing amaranth-based sourdoughs ... amaranth is already used in bakery products, note the researchers, but the use is limited due to unfavourable technological properties ... such products are usually formulated in combination with other gluten-free cereals such as rice, maize or millet as their main ingredient, they added ... sourdough may provide a solution, however, and results from the new study indicate that various lactic acid bacteria strains may be suitable starter cultures for the production of amaranth-based gluten-free products ... great hopes for sourdough sourdough has already been identified as an ideal gluten-free food ... a review published in the journal food microbiology indicated that sourdough could help solve the gluten-free issue ... “i have great hopes for sourdough in gluten-free bread,” said prof arendt

... the worldwide market for gluten-free products is set to grow by us$1 ... research suggests that the australian gluten-free market will be grow to a total of us$98 ... “there is a wider audience for a gluten-free diet, greatly outnumbering those suffering from coeliac disease ... combined with this, the numerous symptoms associated with coeliac disease have increased concern among non-coeliac sufferers, therefore further increasing the available market for gluten-free products,” says mark whalley, consumer analyst at datamonitor ... the gluten-free movement has benefited from the growing number of australians who are avoiding food and beverages because of allergies or intolerances ... this raised awareness of intolerances may help to explain the growing market for gluten-free products, despite only 1% of the population suffering from coeliac disease ... however, there is a risk that the gluten-free market will suffer in the same way that low/no-carb products did over the second half of the last decade ... with some consumers wrongly self-diagnosing themselves as coeliacs, as well the possibility of gluten-free being a ‘vogue diet’ susceptible to a rapid decline in popularity among non-coeliacs, it is possible that long-term growth will be negatively impacted ... “in fact there are already signs that the gluten-free market may plateau in the future, as the growth we predict over the next five years is somewhat less than what we’ve seen for the last five years,” added whalley ... “one hurdle brands face is making sure the taste of gluten-free products is appealing ... manufacturers need to adopt a more holistic approach ensuring they communicate the wider benefits of gluten-free foods rather than relying on what is excluded from the products ... ” “therefore, brands should focus on appealing to a broader audience to strengthen the long term prospects of gluten-free food ... however, they cannot lose sight of the fact that core consumers of the products will always be coeliacs, so relying on consumers outside of this demographic in the long-term will prove to be a very risky strategy

... germany continues to lead strong growth in the european market for gluten-free products, finds a new report by datamonitor, although the analyst notes that manufacturers must approach the market with caution in order to ensure continued success ... the future of gluten-free: consumer insight and product opportunities estimates that the global gluten-free market will reach $4 ... don’t lose sight of the celiacs… much of the recent growth in the market has been a result of many consumers misdiagnosing themselves as suffering from celiac disease, or choosing gluten-free to address associated symptoms, says analyst mark whalley ... in addition, gluten-free has become somewhat of a ‘vogue’ diet by its association with some celebrities, such as victoria beckham, liz hurley and carol vorderman ... however, this approach risks placing gluten free in the realm of a diet fad – which could negatively impact long-term growth ... “in fact there are already signs that the gluten-free market may plateau in the future, as the growth we predict over the next five years is somewhat less than what we’ve seen for the last five years,” says whalley ... “one hurdle brands face is making sure the taste of gluten-free products is appealing ... manufactures need to adopt a more holistic approach ensuring they communicate the wider benefits of gluten-free foods rather than relying on what is excluded from the products,” he says ... “therefore brands should focus on appealing to a broader audience to strengthen the long term prospects of gluten-free food ... however, they cannot lose sight of the fact that core consumers of the products will always be celiacs, so relying on consumers outside of this demographic in the long-term will prove to be a very risky strategy